Tuft Club

Located in Singapore, Tuft Club is Southeast Asia’s first tufting studio where they provide rug tufting and mirror tufting workshops. I took up a Digital Marketing internship with them during my second final semester of University.

During Cheryl’s time at Tuft Club, she was able to hone her current skillsets, foster and build connections, as well as obtain brand new hands-on experiences.

As a Digital Marketing intern, she was tasked with:

Planning and staging of product photography/videography
Creating content for Instagram/ TikTok
Overseeing post-production for social media content
Working with GoogleAnalytics, Google Ads Campaigns, and analyzing competitors’ growth
Collaborating and working with KOLs and Social Media Influencers in PR Campaigns
Engaging with social media users/followers to grow social media following
Observing online trends and strategizing consumers’ key demographics and psychographics
Liaising and coordinating with clients for shoots
Designing product packaging and collaterals

Clients/Projects worked with: